Visual identity of the festival is created by different young creative(s) each year:

• Martin Bricelj and Tom Mezga [1999]
• Benjamin Ivančič and Zoran Gabrijan – Idea Company [2000]
• Maja Rebov – Profano [2001]
• Slavimir Stojanović – Arih Advertising Agency [2002]
• Vladan Srdić (Thesign) – Tovarna Vizij [2003]
• Aljoša Bagola and Saša Leskovar – Pristop [2004]
• Jana Sedej and Aleš Strajnar – Votan Leo Burnett [2005]
• Vera Stanković and Kristijan Andoljšek – Mayer McCann [2006]
• Nenad Cizl - freelance designer [2007]
• Ana Lukenda and Armin Alagić – Sarajevo Art Academy, support by Fabrika [2008]
• Matej Koren and Miha Grobler – Kiddog [2009], lip photos by Saša Hes
• Enes Huseinčehajić and Vedran Mujagić - Bezbeli [2010]

Authors of Magdalena logotype are Tom Mezga and Martin Bricelj.