Combining years of experience from the worlds of sociology, ethnography, educational strategy, planning, design, advertising, farming and inner city life in London, Ian is a partner at Firsthand where he looks after messaging and business development .

His current pet project is the "people-shaped" manifesto which calls for designers and manufacturers to press the reset on their wasteful practices.

Before coming to Firsthand, Ian spent six years as head of D&AD's student awards, having previously worked in the music industry as a specialist buyer. Parallel to daily working life he is involved in a variety of ongoing musical projects throughout Europe.

About firsthand
Firsthand is a consultancy that helps companies figure out exactly what their customers will buy from them next. They do this by focussing on the unmet needs of their customer's end users, placing them at the heart of the decision making process.
Their clients include Reuters, Channel 4, BBC, Pfizer, Nokia and Charities Aid Foundation.

more: www.firsthandexperience.net